Job Description

Job Description

This role will encompass marketing strategy for local marketing initiatives, as well as the marketing strategy for the American Dream initiative as it relates to Home Lending—ensuring Chase differentiates itself in the marketplace and meets customers where they are.

As Vice President of Marketing Strategy for Partnerships, Local and American Dream within Chase Home Lending, you will play a pivotal role in driving business growth through the discovery and optimization of new and existing partnerships from a marketing perspective. This highly strategic role requires an analytical, visionary, and action-oriented leader who can identify opportunities, build frameworks, and execute marketing strategies that accelerate Home Lending growth across multiple channels.

Job Responsibilities

• Discover, evaluate, and optimize new and existing partnerships from a marketing lens, identifying opportunities that drive measurable Home Lending growth.
• Develop and execute partnership marketing frameworks that align with broader Home Lending offer strategy and business objectives.
• Build go-to-market plans for partnership activations, ensuring speed to market and scalability.
• Collaborate cross-functionally with product, sales, finance, and analytics teams to measure partnership performance and optimize ROI.
• Map the competitive landscape and identify white-space opportunities for differentiated partnership positioning.
• Formulate local marketing strategy to support growing self-sourced and referral business for Home Lending within Chase branches and local markets, working with the Local Marketing team.
• Own the marketing strategy for the American Dream initiative as it relates to Home Lending, ensuring messaging resonates with target audiences and drives awareness, consideration, and action.
• Develop plans and campaign frameworks that authentically connect Chase’s Home Lending offerings to homeownership accessibility and community growth.
• Define problem statements, map options based on market observations, and illustrate clear paths to bring strategies to market.
• Leverage data and analytics to inform decision-making, test hypotheses, and scale what works.
• Present strategic recommendations and performance insights to senior leadership.

Required Qualifications, Capabilities, and Skills

• 7+ years of experience in marketing strategy, transformation, and leadership within dynamic environments.
• Exceptional analytical skills, with a talent for structuring complex problems and creating actionable solutions.
• Ability to rapidly understand new business models, products, and customer needs, with a keen awareness of market dynamics and competitive landscapes.
• Self-starter with a track record of setting ambitious goals, taking initiative, and delivering outstanding results.
• Outstanding written and verbal communication skills, with the ability to engage and inspire senior leadership and cross-functional teams.
• Experience thriving in matrixed, cross-functional environments, building strong partnerships to achieve shared goals.
• Deep understanding of starter and next-gen home lending segments.
• Ability to enhance educational content to empower customers.
• Entrepreneurial mindset with the ability to set and achieve ambitious goals.
• Advanced skills in MS Excel and PowerPoint.
• Bachelor’s degree from an accredited institution.

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our  FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

For many, owning a home is the ultimate dream and we’re here to help customers make responsible choices throughout the home buying process through our online tools and advice. Whether purchasing a first home or vacation home, refinancing an existing loan or tapping into a home equity line of credit, we offer comprehensive services to help homeowners at every stage of their journey.

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